Tag Archives: Branding

Mastercard Logo

Back to Branding Basics

Something strange has been happening during the last year. There has been a huge number of re-brands and brand “refreshes” for major companies, most of which already had iconic looks and feels. This article investigates a handful of these design decisions and identify some clear similarities between them. We also try to answer the question […]

Death as a Salesman 1

Death as a Salesman

2016 has been the year of the Grim Reaper, especially for celebrity deaths of global significance. In January, David Bowie’s unexpected death was announced 3 days after his album Blackstar was released. In April, Prince’s equally unexpected death came just days after playing 2 solo piano sets in Atlanta consisting of over 40 songs. The […]

Gourmet Pet Food Banner

The Emergence of Gourmet Pet Food

Last week Waitrose announced that it was launching a brand new pet food brand. A decade ago this wouldn’t be a newsworthy event, but the present day pet food market is so lucrative that it deserves some analysis. So what does Waitrose’s effort look like? Firstly, it’s called Mill Stream Farm and it’s positioning itself […]

Roald Dahl Banner

Turning a Name into a Logo

A logo or visual identity for a a major public figure can help to solidify everything they stand for in one simple motif. Over the past few decades they’ve become more and more popular, especially in the arena of sports men and women. Unlike musician and band logos, where a visual identity is part of […]

Music Festival Branding Banner

The Branding of Music Festivals

The music festival season is well and truly here. Every year, the same festivals appear again and again, along with a handful of new additions trying to get a slice of the pie. Every year, however, they emerge with a slightly different look and feel. Sure – their core ethoses and sense of identity remain […]

Coca-Cola Banner

Cola-Cola and the Universal Brand

Coca-Cola is arguably the most successful and most recognised brand in the world. Its branding is consistent no matter what country you’re in and translates seamlessly across borders. So why did it announce a new universal branding strategy this week? Coca-Cola has been experiencing a problem with its product range. Coke Zero and Coke Life […]

Glocalisation Banner

Glocalisation: Global Meets Local

Brands can often grow into behemoths. They can become known across the world – from the hustle bustle of Times Square to the rural villages of so-called third world countries. On the whole, this is what major brands crave. Global recognition, markets that aspire to enjoy their products, and seemingly endless scope for profit are […]

British Food Brands Banner

Branding British Indie Snacks

Do you ever get bored of seeing the same snack food brands over and over again in your local supermarket? Are you fed up of seeing the same large companies dominating the shelves with their tired and boring brands? Well, there’s a small revolution going on in the underbelly of the British snack market that’s […]

Water Nice Piece of Branding

When it comes to branding a product, bottled water can be seen as a great level playing field. Sure – water can be sourced from different places and filtered in different ways, but it’s ultimately a product distinguished from its competitors solely by branding, advertising and packaging. Here are 4 great examples of how some […]

Glasgow 2014

How To Brand the Commonwealth

The 2014 Commonwealth Games in Glasgow kicks off today. It’s the 20th edition of what was once known as the Empire Games and this is the third time Scotland has hosted the event, both previous times being in Edinburgh (1970, 1986). The Commonwealth Games’ 4-year cycle means it has to compete with a World Cup […]