Category New Campaigns

Euro 2016: Adverts and Sponsors

Euro 2016 is now over a week old, so it’s the perfect time to take a look at some of the advertising and sponsorship that we’ve all been able to enjoy alongside the beautiful game. As usual, some make more sense and have been executed better than others. Here’s a selection of some that stand […]

Charlie Bigham's

Charlie Bigham’s Premium TV Dinner

Late last month saw the début of the first Charlie Bigham’s TV creative. Devised by Contagious London who took on the account back in 2014, the spot animates the same hand-drawn characters seen on Charlie Bigham’s packaging and marries it with some “banter” and close-up shots of a steamy fish pie. The advert isn’t available to […]

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Super Bowl 50: The Best Ads

Here we go again. The Super Bowl is done and dusted for another year and this time Peyton is riding off into the sunset with a cool and refreshing Budweiser. It was number 50 and the ads were billed as being bigger and better than ever before, but much like the teams in the game […]

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Tuneful Customer Propositions

How often have you had a song from an advert you’ve seen on the TV or heard on the radio stuck in your head for weeks? Hive – a technology that allows you to control your home’s thermostat using an app – used a song for its product launch in 2014 and did just this to […]

Iceland

The Power of Frozen

No, I’m not talking about the popular Disney film. Last month the British supermarket Iceland launched a new brand campaign that marked a notable shift away from its previous efforts. Past campaigns have focused on its price points and specifically on bringing mums through the door with its “Mums Go to Iceland” messaging. This effort […]

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How To Release New Music

First things first: a disclaimer. I’m an obsessive fan of Sufjan Stevens and his music, and this inevitably extends to the way the record label he co-founded, Asthmatic Kitty Records, operates and behaves. Nonetheless, this doesn’t detract from the message and the lessons that can be learned from the way it choose to market its […]

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Cola-Cola and the Universal Brand

Coca-Cola is arguably the most successful and most recognised brand in the world. Its branding is consistent no matter what country you’re in and translates seamlessly across borders. So why did it announce a new universal branding strategy this week? Coca-Cola has been experiencing a problem with its product range. Coke Zero and Coke Life […]

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Super Bowl XLIX: The Best Ads

It happens once a year. The NFL’s best two teams battle it out on the turf for 60 minutes to determine who wins the much coveted Vince Lombardi trophy. These two giants clamour over every inch of space on the field in an attempt to gain an advantage over their adversary and score the most […]

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The Personification of Animals

At the beginning of October, Virgin Media launched its new “Big Kahuna” campaign featuring TV spots from new characters called Ed the Sofa Bear and Ally the Night Owl. Richard Branson or Usain Bolt are nowhere to be seen and instead we get animals in human poses displaying human emotions in human settings. The concept […]

Canon

Canon’s Storytelling Misfires

The battle between smartphones and traditional camera brands has been a war of attrition, but the world seems to now realise that they both serve a different purpose. We carry our smartphones with us everywhere and can snap a photo or video easily, and it’ll probably do the job just fine. DSLRs, on the other […]