The end is upon us. You’re reading the 72nd and last post on The Media Gopher blog. The blog was started in May 2014 as a personal project, but it turned into a resource and conversation point for people interested in all things media beyond all my expectations. I’m proud of every single post and grateful for all the people that have reached out to me with questions, opinions and praise.
I couldn’t think of a better way to close the book on the last 2 years and 8 months than a look back at the posts that I enjoyed writing the most and generated the most interesting discussions.
The blog will remain online and act as an archive.
Could the last person to leave please switch off the lights?
The Media Gophers: Grand Prix
Link to post: https://themediagopher.com/2014/07/04/the-media-gophers-grand-prix/ (July 2014)
A look at why I thought Newcastle Brown Ale’s “If We Made It” was my favourite campaign of 2014.
Listen Up To Podcast Advertising
Link to post: https://themediagopher.com/2014/12/03/listen-up-to-podcast-advertising/ (December 2014)
A glimpse into the world of podcasts and why brands should open their eyes (and ears) to their potential as a place to advertise.
McDonald’s Goes Back to Basics
Link to post: https://themediagopher.com/2014/05/27/mcdonalds-goes-back-to-basics/ (May 2014)
An analysis of why a major brand would reduce its advertising to simple icons and why it can be so effective.
How to Release New Music
Link to post: https://themediagopher.com/2015/03/29/how-to-release-new-music/ (March 2015)
An analysis of why the release strategy of Sufjan Stevens’ “Carrie & Lowell” was so successful and what other record labels could learn from it.
The Rebirth of the Infomercial
Link to post: https://themediagopher.com/2014/05/29/the-rebirth-of-the-infomercial/ (May 2014)
A look at why the classic infomerical format is experiencing a renaissance in today’s digital world.
Listerine’s Breath of Hot Air
Link to post: https://themediagopher.com/2014/06/24/listerines-breath-of-hot-air/ (June 2014)
An analysis of Listerine’s lacklustre campaign that accompanied the brand’s sponsorship of the 2014 FIFA World Cup.
Tumblr and Brand Expression
Link to post: https://themediagopher.com/2014/05/19/tumblr-and-brand-expression/ (May 2014)
Reasons why brands need to invest time in making sure their online identities look and feel right, especially on social media.
The Personification of Animals
Link to post: https://themediagopher.com/2014/10/28/the-personification-of-animals/ (October 2014)
An investigation into why so many brands choose to personify animals in their advertising campaigns.
Branding British Indie Snacks
Link to post: https://themediagopher.com/2014/11/11/branding-british-indie-snacks/ (November 2014)
Examples of the ways in which British snack start-ups have chosen to brand their products to get ahead of the competition.
Death as a Salesman
Link to post: https://themediagopher.com/2016/05/14/death-as-a-salesman/ (May 2016)
A look at how brands should and shouldn’t react to deaths of celebraties.