Monthly Archives: April 2016

April Fools - Pimms

Fool’s Gold: April Fools 2016

Another year, another April Fools’ Day. This year the brands turned out in their droves again, all attempting to make a joke that could gain enough traction to turn it into a viral sensation. Unlike previous years, there wasn’t one single brand that took the April Fools crown, but there were more than enough hits […]