Monthly Archives: December 2015

Gourmet Pet Food Banner

The Emergence of Gourmet Pet Food

Last week Waitrose announced that it was launching a brand new pet food brand. A decade ago this wouldn’t be a newsworthy event, but the present day pet food market is so lucrative that it deserves some analysis. So what does Waitrose’s effort look like? Firstly, it’s called Mill Stream Farm and it’s positioning itself […]