Monthly Archives: March 2015

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How To Release New Music

First things first: a disclaimer. I’m an obsessive fan of Sufjan Stevens and his music, and this inevitably extends to the way the record label he co-founded, Asthmatic Kitty Records, operates and behaves. Nonetheless, this doesn’t detract from the message and the lessons that can be learned from the way it choose to market its […]

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Cola-Cola and the Universal Brand

Coca-Cola is arguably the most successful and most recognised brand in the world. Its branding is consistent no matter what country you’re in and translates seamlessly across borders. So why did it announce a new universal branding strategy this week? Coca-Cola has been experiencing a problem with its product range. Coke Zero and Coke Life […]