Monthly Archives: January 2015

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Super Bowl XLIX: The Best Ads

It happens once a year. The NFL’s best two teams battle it out on the turf for 60 minutes to determine who wins the much coveted Vince Lombardi trophy. These two giants clamour over every inch of space on the field in an attempt to gain an advantage over their adversary and score the most […]

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Mascots Are A Brand’s Best Friend

Frosties = Tony the Tiger. Durcacell = the pink bunny. McDonald’s = Ronald McDonald. Nesquik = the Nesquik bunny. Camel Cigarettes = Joe Camel. Toys R Us = Geoffery the Giraffe. M&Ms = the M&M men. Sugar Puffs = The Honey Monster. These are just a handful of popular mascot examples that brands have successfully […]