Monthly Archives: September 2014

Video on Demand in Demand

It’s a fact: more and more people are watching Video on Demand (or VoD) and Thinkbox reports that 40% of the UK claims to watch TV programmes (either streamed or downloaded) via broadcaster catch-up services, such as lTV Player or Sky Go. VoD is also predominately a “lean-in” format as opposed to “lean back”, meaning […]

Water Nice Piece of Branding

When it comes to branding a product, bottled water can be seen as a great level playing field. Sure – water can be sourced from different places and filtered in different ways, but it’s ultimately a product distinguished from its competitors solely by branding, advertising and packaging. Here are 4 great examples of how some […]

Apple Watch

Watch Out for the Apple Watch

Yesterday saw the announcement of the iPhone 6, iPhone 6 Plus, Apple Watch and Apple Pay from the very same Cupertino theatre that was host to Steve Jobs’ unveiling of the first Apple Mac 30 years ago. The new products were billed as “revolutionary” by Apple CEO Tim Cook, simply “evolutionary” by most Apple fans, […]

Chester Zoo

Chester Zoo Needs You!

This week a new drama series aired on the BBC called “Our Zoo“. The series is based on the founding and early years of Chester Zoo and focuses on the lives of the eccentric Mottershead family who established the Zoo in the 1930s. The following extract from the BBC’s press release of the programme gives […]