Monthly Archives: July 2014
Digital Out of Home Inspiration
What Is DOOH? Digital Out of Home (or DOOH) is slowly taking over the outdoor media landscape. Traditional static OOH such as on billboards and public transport is still very much the dominant form, yet digital variants have made large inroads in recent years. WARC reports that DOOH formed just 1.4% of overall OOH adspend […]
How To Brand the Commonwealth
The 2014 Commonwealth Games in Glasgow kicks off today. It’s the 20th edition of what was once known as the Empire Games and this is the third time Scotland has hosted the event, both previous times being in Edinburgh (1970, 1986). The Commonwealth Games’ 4-year cycle means it has to compete with a World Cup […]
The Great Ads in the Sky
The sky is the limit for some advertisers. In recent years there has been a trend of causing a scene in the clouds in order to grab the attention of media outlets across the world. All of the examples here are PR stunts – some with a higher budget than others – that use the […]
Digital Eagles Swoop to the Rescue
Barclays is ending its sponsorship of Boris Bikes, so what’s its next move? From its latest campaign it seems as if it wants to educate those who don’t know how to use a computer to turn them into experts. Barclays mention “Turning silver surfers into savers”, but the initiative has a much wider remit than […]
Three Mobile’s Next Move
It’s hard for network providers to forge a strong brand identity in a service market that’s often vilified by consumers. Vodafone is perennially stuck in the mud, O2 has taken its “Be More Dog” campaign one step too far, and EE has decided to stick with the new tiresome Kevin Bacon adverts as well as […]
When Brands Go Catfishing
What Is Catfishing? Catfishing is the term used to describe the act of starting a relationship with somebody online using a false identity. In simpler terms you’re a Catfish if you’re being somebody that you aren’t and stringing another person along for the ride. Catfishing is explored in-depth on the popular MTV show fronted by […]
Sponsoring World Cup Footballers
This year’s World Cup will arguably go down as one of the best football tournaments of all time. This is great news for the fans, but even better news for the sponsors. It seems like just about every advertiser has been getting involved in one way or another, from McDonald’s to Listerine. Closer to home, […]
Nando’s and High Flying PR
The South African chicken chain is a brand that likes to throw its hat into the ring when it comes to witty PR stunts. It might not be as bold or as daring as an advertiser like Paddy Power, but likes to have a bit of fun every now and again. The rule at Nando’s […]
The Media Gophers: Grand Prix
Cannes Lions 2014 is done and dusted. The awards have been given out, the champagne has run dry, and the Lions have found new homes on the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: 8 […]
The Media Gophers: Gold Gopher
Cannes Lions 2014 is done and dusted. The awards have been given out, the champagne has run dry, and the Lions have found new homes on the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: 8 […]
