Monthly Archives: June 2014

Honourable Mentions Part 2

TMGs: Honourable Mentions #2

Cannes Lions 2014 is done and dusted. The awards have been given out, the champagne has run dry, and the Lions have found new homes on the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: There […]

Honourable Mentions Part 1

TMGs: Honourable Mentions #1

Cannes Lions 2014 is done and dusted. The awards have been given out, the champagne has run dry, and the Lions have found new homes on the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: There […]

Listerine World Cup Banner

Listerine’s Breath of Hot Air

What Is Listerine? Before we get in to all the detail, here are the basics. Listerine is a mouthwash brand owned by Johnson & Johnson, the FMCG giant. It claims to be the world’s number one mouthwash, with more than 1 billion people in more than 85 countries using it to clean their mouths and […]

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Second Screens a First Priority

What Is Second Screening? Second screening is exactly what it says on the tin. It’s when a TV viewer is using a second device – for example, a tablet, phone or laptop – whilst still engaging in some way with what’s on the TV. In recent years with the proliferation of smart phones and tablet […]

McDonald's Gherkin Banner

The Power of Gherkins

We all know what McDonald’s sells. Apart from special themed burgers, it’s not always necessary for the fast-food giant to air adverts about its products. Recent years have produced creatives that are much more brand-focused that try to funnel some positive sentiment towards the often criticised fast-food chain. They all have a warm feel, playful […]

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How Smart is Sky AdSmart?

The Basics: What Is Sky AdSmart? Sky AdSmart is a new kind of TV ad-serving technology that’s now being offered by Sky. Most of us are aware that when we watch Video on Demand (VoD) the adverts may be tailored to us based on our viewing history, location, and other attributes. However, when we’re watching […]

Hell Pizza Billboard

Out of Home: Billboard Innovations

A billboard can be a striking media channel that has the power to dominate a large area of space. It can change the landscape of wherever it pops up, whether that’s on a roadside, in an Undergound station, or outside a supermarket. In recent years the industry has been revolutionised by two technologies: digital sites […]

World Cup Banner #2

World Cup Madness: Part 2

The FIFA World Cup comes around once every 4 years, and every 4 years the media and advertising world goes crazy. Conventional wisdom gets thrown out the window and advertisers latch on to the tournament no matter what product or service they’re trying to sell. I’ve burrowed through the archives to find the most strange […]

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Prankvertising and Going Viral

Prankverts are those strange PR stunts staged by brands in the hope that the resulting hilarity that’s captured on film will go viral and be shared through social media. Admit it – you’ve watched at least one of them on YouTube. They’re often compelling viewing and involve us laughing in one way or another, often […]

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Door Drops on the Up

What Are Door Drops? Door drops have become synonymous with junk mail in recent years. As a media channel it’s often viewed as old-fashioned and archaic, lacking in creativity, and the choice of advertisers who are afraid to embrace the digital world. Environmental campaigners think that all door drops go through the door, straight into […]