Thank You and Goodbye

The end is upon us. You’re reading the 72nd and last post on The Media Gopher blog. The blog was started in May 2014 as a personal project, but it turned into a resource and conversation point for people interested in all things media beyond all my expectations. I’m proud of every single post and […]

Mastercard Logo

Something strange has been happening during the last year. There has been a huge number of re-brands and brand “refreshes” for major companies, most of which already had iconic looks and feels. This article investigates a handful of these design decisions and identify some clear similarities between them. We also try to answer the question […]

Ghostbuster OOH Waterloo

There’s been an advertising trend over the past few years that’s been hard to miss. Brands are always trying to cut through the noise to capture peoples’ attentions and a great way of doing this is to go big. I’m not necessarily talking about big budgets, but more about big props in big locations. Below […]

Euro 2016 is now over a week old, so it’s the perfect time to take a look at some of the advertising and sponsorship that we’ve all been able to enjoy alongside the beautiful game. As usual, some make more sense and have been executed better than others. Here’s a selection of some that stand […]

Death as a Salesman 1

2016 has been the year of the Grim Reaper, especially for celebrity deaths of global significance. In January, David Bowie’s unexpected death was announced 3 days after his album Blackstar was released. In April, Prince’s equally unexpected death came just days after playing 2 solo piano sets in Atlanta consisting of over 40 songs. The […]

April Fools - Pimms

Another year, another April Fools’ Day. This year the brands turned out in their droves again, all attempting to make a joke that could gain enough traction to turn it into a viral sensation. Unlike previous years, there wasn’t one single brand that took the April Fools crown, but there were more than enough hits […]

Charlie Bigham's

Late last month saw the début of the first Charlie Bigham’s TV creative. Devised by Contagious London who took on the account back in 2014, the spot animates the same hand-drawn characters seen on Charlie Bigham’s packaging and marries it with some “banter” and close-up shots of a steamy fish pie. The advert isn’t available to […]

Super Bowl 50 Banner

Here we go again. The Super Bowl is done and dusted for another year and this time Peyton is riding off into the sunset with a cool and refreshing Budweiser. It was number 50 and the ads were billed as being bigger and better than ever before, but much like the teams in the game […]


It’s a tall task to advertise an entire country or city, but it’s also a huge opportunity to place a destination firmly on the map. There are many ways to attract tourists and to a place they haven’t yet visited and some campaigns have adopted very creative approaches in recent years. Here’s a selection of some […]

Gourmet Pet Food Banner

Last week Waitrose announced that it was launching a brand new pet food brand. A decade ago this wouldn’t be a newsworthy event, but the present day pet food market is so lucrative that it deserves some analysis. So what does Waitrose’s effort look like? Firstly, it’s called Mill Stream Farm and it’s positioning itself […]

Hive Banner

How often have you had a song from an advert you’ve seen on the TV or heard on the radio stuck in your head for weeks? Hive – a technology that allows you to control your home’s thermostat using an app – used a song for its product launch in 2014 and did just this to […]

Premier League Banner

The Premier League is often touted as the best league in the world, but it hasn’t always been the best in the world at social media. Over the past few years, however, football fans have been taking to social media platforms to view line-ups, injury reports, minute-by-minute breakdowns, player interviews, analysis, and to have conversations […]

Go Compare Banner

When a brand hits on a big idea it can be propelled into the mainstream. But what happens when a brand becomes known for that one big idea and can’t shake it off? Over time, campaigns that were once successful and iconic can begin to drag a brand down, get in the way of its […]

Organ Donation Radio Ad Banner

Radio is a format that is often overlooked by media planners. It’s sometimes added to complement a TV campaign or to hammer home a brand’s jingle. Radio is much more than this though and can engage an audience in a unique way. It can help a brand to etch itself in the minds of listeners […]

Roald Dahl Banner

A logo or visual identity for a a major public figure can help to solidify everything they stand for in one simple motif. Over the past few decades they’ve become more and more popular, especially in the arena of sports men and women. Unlike musician and band logos, where a visual identity is part of […]


No, I’m not talking about the popular Disney film. Last month the British supermarket Iceland launched a new brand campaign that marked a notable shift away from its previous efforts. Past campaigns have focused on its price points and specifically on bringing mums through the door with its “Mums Go to Iceland” messaging. This effort […]

Music Festival Branding Banner

The music festival season is well and truly here. Every year, the same festivals appear again and again, along with a handful of new additions trying to get a slice of the pie. Every year, however, they emerge with a slightly different look and feel. Sure – their core ethoses and sense of identity remain […]